You probably saw my past post for the September Slayer of the Month contest featuring Mi Ola Bikinis….well here is your chance to learn a little about the CEO and founder, Helena Fogarty. I had the opportunity to meet this fantastic, determined and energetic fellow surfer at the Mercedes Benz Fashion Week Swim event that was held in Miami this past July.
I immediately fell in love with her and her delicious, sporty and yet sexy line of bikinis. The fit..the colors..the cute litte stripes across the bum…I couldn’t wait to get one on and wear it in the water! Or the gym…yoga…paddle and even for a jog. When I asked Helena what inspired her to create such a fantastic and rather unique style that stands apart from the rest, her response was most incredible.
“I’ve worked high fashion my entire life – most recently for Chanel, Ferragamo and Zac Posen – and I’m a surfer. I learned to surf after business school and became obsessed. I was living in manhattan, working in high fashion, and dreaming of being on the beach.
Finally, I left my life in NYC 4 years ago – leaving behind a massive collection of 75 pairs of high heels – and traded it all in for 1 pair of flip flops and a surfboard when I moved to Costa Rica to surf. Once I was in the water (and a bikini) every day, I realized that bikinis that were sexy AND could stay on did not exist. I had 2 wardrobes of bikinis. 1 for the pool and hanging out. And another group of suits for when I was being active, especially surfing.
With my background in high fashion and my enthusiasm for surfing, I decided to start Mi Ola. Sexy bikinis that stay on. It’s a premium line of high-quality, chic, sexy swimwear that stays put. We test every style to make sure it grips your body, stays on and lasts.
I now split my time between NYC and the beaches of Costa Rica, where we test our suits and have our photo shoots. Along the way, I picked up a husband and we have a super cute 2 year old handful named Mini.”
Such an amazing story and I admire Helena for following her dreams! Trust me when I tell you that Mi Ola is one of my fave, go-to kinis! And, obviously, I’m not the only one who thinks these kinis are good for any occasion. The fun, flirty and supportive X-back Top graced the pages of the September issue of SELF Magazine. Superb!
Life is better in a bikini!
Featured bikinis: X-back Top and Boyshort in Cobalt and Red. Available next week at Slayer Surf!