Cut-outs, straps and bright colors – OH MY! Yep, you had me at cut-outs! I love the direction that this killer line, Issa de’ mar, has taken. They were not afraid to push the envelope with super fun cut-outs, crazy straps and bright and cheery colors. And what’s even better, they show many kinis styled with different color tops or bottoms. So long, matchy matchy!
I was so excited when I received this package yesterday – I ripped it open and couldn’t wait to snap pics! So you see the new Hina suit in yellow here, which I can’t wait to mix up with my Issa de’ mar suit from this past post. Double the fun!
I had an opportunity to meet the good friends/owners/designers of this killer line while in Miami this past July. Melissa Jasniy & Marissa Eveland truly are outstanding and their passion for surfing and bikinis definitely shows in their collection.
I asked the girls what motivated them to start the line and this was their response: Issa de’ mar was started in 2012. We combined our passion, design expertise, and love for surfing and Issa de’ mar was born. We sold suits out of a tiger painted ice cream truck with Roam Hawaii, a mobile marketplace we started with our closest friends. When girls started taking a liking to the cuts and patterns, we decided to make our suits available to more people. We continue to be inspired by the places we travel, waves we surf, and people we meet! Surfing, sewing and creativity is as much in our bones as there is salt in our hair. Living between California and Oahu makes a bikini the essential in our wardrobes. We wanted to bridge the gap between high-end boutique and sportswear. We both love fashion and design but needed suits that were going to stay on when we surfed. We saw that there was a gap in the market so we created a line with everything we would want in a bikini, design, functionality, adjustability, removable pads, and seamless bottoms.
Life is better in a bikini!!