Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. It’s about being free and living life to its fullest with no regrets or taking anything for granted; it’s an attitude. That’s the motto that SoCal friends Griffin Thall and Paul Goodman live by after a five week college graduation trip to Costa Rica and being immersed in their culture. This is where it all began…and thus, Pura Vida Bracelets was born. Read on to see how you can win this killer arm stack for yourself!
The story is moving and incredible and it shows that being in the right place at the right time certainly has its benefits. During a visit to a small community in Costa Rica, Griffin and Paul crossed paths with two men named Jorge and Joaquin who were peddling bracelets on the street. The colorful bracelets were handmade in a simple way that seemed to capture the essence of their journey. When they first met Jorge and Joaquin, they were living in a single room with three beds shared by several other members of their family. Seeing this, Paul and Griffin asked them if they would be willing to make 400 bracelets to take back to the United States with them. Jorge was delighted to make such a sell, and the guys were thrilled to help them out, but to everyone’s good fortune, soon after returning to the states their friendship blossomed into a full-fledged business relationship.
After returning to Cali, Paul and Griffin put the bracelets in a bowl at a local boutique. It didn’t take long until they sold out and people were asking for more. They realized these simple string bracelets were more than just your everyday bracelet, they were a movement. Pura Vida is more than just a saying, it’s a lifestyle representing the simple things in life. Now, they are able to give Jorge and Joaquin enough business to live comfortably in a house of their own and have 30 of their amigos work with them. Jorge and Joaquin went from selling a few bracelets a week to now over 20,000 a week. Their bracelets are now being sold in 2,500+ surf shops, boutiques, college book stores, and a few large chain stores around the world. Each one has a unique and different color combo, so coming across someone with your exact bracelet will be a tough find. Another plus for those that like to stand out! As if this isn’t gratifying enough, Pura Vida is a member of One Percent for the Planet and donates a portion of its proceeds to the Surfrider Foundation, a grassroots foundation dedicated to cleaning up beaches and oceans around the world.
I want to give you a chance to see what the hype is all about! The entire arm stack that I am wearing above can be yours. I am hosting a giveaway on Instagram, just in time for Spring Break! Check it out for all the deets! Make a splash with this arm party and share the story! Can’t wait? – well shop here for the latest and greatest!!!
Life is better in a bikini!